— PROJECT NAME
ALL OUT FOR SUMMER
— ROLE
Art Direction
Gen AI
Motion Design
Bursting with the energy of the season, the Summer Sale campaign celebrates the diversity of people, places and experiences available through ALL – Accor Live Limitless. The campaign also places strong emphasis on driving visibility and engagement through mobile-first formats as the app becomes an increasingly important booking platform.
To bring this vision to life, a distinctive graphic asset was created exclusively for the campaign – a reinterpretation of the ALL logo as a beach towel developed with the help of AI. This playful take on the brand’s iconography highlights summer textures, adding a tactile, inviting dimension that captures attention.
The towel visual is paired with warm, authentic imagery of a family enjoying time by the pool, grounding the concept in real moments of summer togetherness. Complemented by inspiring destination and hotel visuals, the campaign tells a complete story of summer escapes where every detail invites guests to be all out for summer.
Firefly + Color Correction
Flux
Higgsfield
Stable Diffusion