— PROJECT NAME

JLR

European Seasons

— ROLE

GenAI Content Production

Art Direction

— TEAM

PlayLab – an R&D lab and change academy bringing together creativity, technology, data, and AI across the business.

A weather-triggered creative campaign developed to drive stronger engagement through contextual personalisation, aligned with the Global Performance Marketing strategy for the EU Region. Using geolocation segmentation and environmental data, audiences were served imagery reflecting real-time weather conditions within their local environment. Working with PlayLab’s latest generative system, I contributed to art direction and environmental development, ensuring outputs aligned with luxury automotive standards, product accuracy, and narrative intent. Leveraging customised CGI and AI production workflows enabled scalable, always-on content creation while maintaining complete product accuracy across all assets. The project delivered 20 product-true images for Range Rover, Range Rover Sport, and Defender within a six-week end-to-end production timeline.