— PROJECT NAME

bp app

Offer Tiles

— ROLE

Creative Ideation

Generative AI

prompt engineering

Photo retouching

With the launch of the new BPme app, the client aimed to modernise the look and feel of the offer tiles by moving away from the previous photographic style. The goal was to create a cleaner, more consistent visual language that clearly communicated offers and aligned with the updated app experience.

Using AI design tools, including Adobe Firefly, I developed a fresh set of offer tiles that struck the right balance between clarity and creativity. The new designs were well received by the client and marked a significant step forward in adopting AI as part of their visual strategy.