— PROJECT NAME
Summertime Stays
— ROLE
Art Direction
Photo Retouching
Social Media Content
— BRANDS
ibis (Styles, Budget, Family)
The Summertime Stays campaign is a tactical campaign to encourage customers to stay in or travel to France during Summertime & enjoy economical stays across the ibis family hotels.
In order to appeal to those heading to the Olympics or those making their own entertainment, we have developed the “For whatever games you’re planning…” concept, which focuses on that duality with playfulness.