— PROJECT NAME
Jaguar Lightning
Direct Mail
— ROLE
GenAI Visualisation
Workflow Development
Visual Effects Direction
GenAI direct mail concept imagery of Jaguar Type 00, developed as a luxury retention piece within an “Engaging Wait” strategy. The concept explored a physical DM pack received a few weeks after order placement, designed to maintain excitement, reinforce value, and reduce cancellation risk during the waiting period.
The strategy positioned the wait as part of the brand experience, reinforcing confidence in the purchase decision and the idea of Jaguar as “copies nothing.”
I produced GenAI visuals of the car as a high-end collectible interpretation, ensuring product accuracy across matte and glossy material finishes, surface detail, with subtle integration of Lichtenberg-inspired lightning effects.
The vehicle was reimagined as a sculptural object embedded with Lichtenberg-style fractal lightning patterns, generated through a fictional high-voltage electron “Dynamitron” process, translating abstract brand storytelling into tangible, visually distinctive assets.
